The programme

setting the #T5THC scene

Welcome & registration

Growth strategy: “Under construction”

In this session, Marc will look back and learn from the past and present to build the future. He will mainly ask questions: What keeps company leaders awake in a post-pandemic world? What can you learn from that? Does it keep you awake, and if not, why not?  Growth strategies are always under construction, they … Continued

By Marc Bresseel Founding Partner @ Duval Union // Co-author of "Obsessed, decode the data landscape"

Overheid 4.0: veilig data delen doet economie groeien

Data stroomt nog niet vlot in de samenleving, het is nog niet zo gestandaardiseerd als elektriciteit via een stopcontact. Nochtans schuilen er heel veel groeimogelijkheden in het delen van data en in het doorbreken van de vele data-eilanden, zowel binnen bedrijven als tussen bedrijven. Hoe kan de overheid de omschakeling naar datagedreven ecosystemen helpen versnellen … Continued

By Barbara Van Den Haute Administrateur-generaal @ Digitaal Vlaanderen

How to turn the data and privacy revolution into an unprecedented opportunity of growth

How about 5 fundamental principles for growth in this era of tech-powered data-driven organisations? In this keynote you will find out the surprising creative twist data can take, what tinder has to do with your business, how a dress can become smart and why there is no more offline or online world. You will find out … Continued

By Renout van Hove Founder @ GrowthAgent // Co-Author of "Obsessed"

The science of getting testing right – how scientific experimentation drives growth

Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? Join Hazjier Pourkhalkhali as he explains the impact of experimentation on creating business value backed by scientific research and insights from 100,000 experiments. You will learn:  How experimentation can help enable teams to pursue … Continued

By Hazjier Pourkhalkhali Chief of Staff and Vice President, Strategy & Value @ Optimizely

Coffee break

Grow into your company’s Chief Revenue Officer

When a business thinks about sales they think about closing. But that covers only 2% of the potential. Your prospects have evolved dramatically but have your revenue and sales models? In this dynamic presentation Michael will explain how to overcome the lake of rejection that most sales models face and show with several pragmatic examples … Continued

By Michael Humblet Performance marketing & sales expert, owner @ Chaomatic

Demystifying Agile Transformations

There are a lot of mysteries and misconceptions about Agile.  No wonder that many companies, especially large and complex ones, struggle to achieve the benefits the model promises.  In this talk Barbara will share some learnings, both from her experience at Telenet and her budding PhD work, with the aim of demystifying (at least some) … Continued

By Barbara Arnst CoE Agile Transformation @ Telenet

Dubai Police: how to create a solid structure where all stakeholders can grow

By Awatif AlSuwaidi CEO Happiness and Positivity Council @ Dubai Police

Lunch & Networking

4 in-depth afternoon sessions

Impactful innovations

How to build scalable innovations that really work?

By Dado Van Peteghem Co-Founder @ Imagin3 Studio,
Christine Festjens Managing Director @ Acerta,
Kenny Henderyckx New Business @ Telenet,
Frederik Simoen Innovation Program Manager @ Luminus,
Erik Janssen VP Global Digital Care Transformation Immunology @ UCB

Sustainability – doing well by doing good

By Thomas Donck Partner @ Minds&More,
Sofie De Vlieger Head of MarCom & Branding @ Renewi Belgium,
Koen Vanbrabant Sustainability Project Manager @ Spadel,
Annelies Evens Marketing and Communication Manager @ Recupel

Managing the digital and the physical channel


By Pieterjan Kempynck Partner @ Minds&More,
Bénédicte Lobelle CMO @ The National Lottery,
Karel Byloos Head of Marketing and Communication @ Corona Direct

How to diversify your product offering with value added services


By Pieterjan Kempynck Partner @ Minds&More,
Mattias Vanderoost Tribe Lead Residential-SOHO @ Telenet,
Claudia Nieuwland Chief Sales & Marketing Officer @ Partenamut,
Wim Van Winghe VP Sales @ Zenitel

Networking drink

4 in-depth afternoon sessions

The power of brands – and when to kill them…

By Klaus Lommatzsch Founding Partner @ Duval Union // Author of "Employee engagement, what else? Beproefde marketinginzichten voor een sterker hr-beleid",
Kristof Ampe General Manager MEA @ Royal Swinkels Family Brewers,
Lies Eeckman Managing Director @ Polestar Belgium & Luxembourg,
Peter Pintens Trade Marketing Director On & Off Trade Benelux @ Suntory Beverage & Food Europe,
Sabine De Veilder CMO @ Arvesta // Managing Director @ Eurotuin, Flour Business & Sanac Retail

Crisiscommunication: How to prepare for the next drama?

By Carole Lamarque Founding Partner @ Duval Union Innovative Marketing,
Floor Lams Clusterverantwoordelijke & Federaal Gezondheidsinspecteur @ FOD Volksgezondheid // Adviseur coördinatiecel COVID-19 commissariaat,
Karolien Poels Professor Strategic Communication & Persuasive Technologies @ University of Antwerp,
Sarah Frederickx Head of Communication & Spokesperson @ PZ Brussel Zuid

Brand relevancy in B2B sales

By Frederic Vanderheyde Founding Partner @ Duval Union Innovative Marketing,
Marleen Van Wingerden Director Chemistry Group, Europe @ Waters Corporation,
Luc Thys Group Director Marketing and R&D @ Soudal,
Geert De Wilde COO @ Nxtport International

Inform decision making with insights, data and analytics

#data #CDP

By Renout van Hove Founder @ GrowthAgent // Co-Author of "Obsessed",
David van der Laan Center of Excellence Lead Data Strategy & Analytics @ Telenet,
Gerrit Nollet Chief Customer Officer @ Corona Direct,
Katrien Beuckelaers Chief Commercial Officer @ NewB,
Marc van Bommel Sales Director EMEA and APAC @ BlueConic

Networking drink

4 in-depth afternoon sessions

Effortless experience: become the most easy company to buy from


By Kurt Vergult Creative Director @ delaware digital,
Bert Vandenkendelaere Sales & Marketing Director @ Unilin,
Gert van Bokhorst Manager Commercial Excellence @ Trouw Nutrition,
Bart Maeyens General Manager @ Modular Lighting Instruments

How to leverage on partnerships and flagship stores in a growing online era

By Kurt Vergult Creative Director @ delaware digital,
Tim Kamanayo Gengoux Marketing Director & Member of the Executive Committee @ Neuhaus,
Griet Brantegem Customer Experience Manager @ Samsung Electronics,
Thomas Vaarten Director Marketing & Digital @ Beliving

Unlock the digital potential via marketing innovation

By Kurt Vergult Creative Director @ delaware digital,
Hazjier Pourkhalkhali Chief of Staff and Vice President, Strategy & Value @ Optimizely,
Kevin De Beck Customer Data Scientist @ delaware,
Alain Vandenborne Co-Founder & Managing Director @ Pay!Nation

B2B commerce for the future

By Kurt Vergult Creative Director @ delaware digital,
Vincent Couronné Chief Digital Officer @ Sioen Industries,
Yannick Renier Head of Innovation @ Aertssen Group,
Greet Dekocker Managing Director @ BeCommerce/

Networking drink

4 in-depth afternoon sessions

Employee engagement: wiring your people & culture for growth


By Tine Vandenbreeden CEO @ MobileXpense Group,
Rika Coppens CEO @ House of HR,
Inge Van Belle Co-host @ The 5th Conference // Co-Founder @ Herculean Alliance

The future of learning in the hybrid and distributed digital workplace

#learning #growthmindset

By Karin Van Roy Chief HR Officer @ Arvesta,
Inge Van Belle Co-host @ The 5th Conference // Co-Founder @ Herculean Alliance

HR and marketing joining forces to build the work model for the future


By Pia Buysse Founder @ Whyser,
Matthijs Keersebilck Director Sales, Marketing and Communication @ Matexi,
Maha Zaatari Managing Partner @ Herculean Alliance MEA

Diversity and inclusion as drivers of innovation in your business


By Geert Aelbrecht Chief People Officer @ BESIX Group,
Axel Smits Chairman & Territory Senior Partner @ PwC Belgium,
Katrien Roziers HR Lead @ The Master Labs,
Inge Van Belle Co-host @ The 5th Conference // Co-Founder @ Herculean Alliance

Networking drink