Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? Join Hazjier Pourkhalkhali as he explains the impact of experimentation on creating business value backed by scientific research and insights from 100,000 experiments. You will learn: 

  • How experimentation can help enable teams to pursue innovative ideas and prevent the HiPPO (Highest Paid Person’s Opinion) effect.
  • How the rate of experimentation impacts digital revenue.
  • How and why companies succeed with testing.
  • The 5 pillars of experimentation: Scale, Scope, Quality, Execution, and Risk Mitigation.


Hazjier Pourkhalkhali

Chief of Staff and Vice President, Strategy & Value @ Optimizely