Frederic Vanderheyde

Frederic Vanderheyde has a strong expertise in developing and implementing Innovative Marketing Strategies. As co-founder of DUVAL UNION Innovative Marketing, he gives actionable marketing advice to companies. Through agile project management, he works on rapid go-to-market.

20 years of experience in marketing and communication agencies, handling corporations and SME, nationals and internationals, products & services, are the basis of his strong all round knowledge of marketing strategies and communication plans.

His love for innovation grew in the biggest national and international companies he worked for: FMCG (Procter&Gamble, Kraft, Sanex, Kellogg’s, Lotus); Services (Securex, AWEX, Kluwer); Automotive (Audi, VW, Skoda, SEAT, Porsche); Telco (Telefonica, Voo); Finance (Beobank, Degroof) & IT (Microsoft). The single most important element in the multiple projects he has led was the essence of delivering actionable strategies, with focus on tangible results: increase awareness, generate leads, increase repurchase, reduce churn, win back lost customers, …

Moreover Frederic is a true entrepreneur.

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