The 5th conference on
Decode the Data Landscape. Reboot your Sales and Marketing.
MarTech – Early bird *
*Available until August 31, 2019
MarTech – Full price
I still have to ask my boss *
*You can unsubcribe from the mailinglist at any time.
Demystify the complex world of data and marketing technology.
How do you build a data culture, strategy, and technology foundation?
How to be more intentional about the technology you choose to improve your marketing and sales engine across the customer lifecycle?
How do you build a customer data infrastructure?
How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful?
What is this Customer Data Platform, and how does it differ from a DMP?
What new kind of metrics do you use that are focused on value creation?
How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences?
How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically?
How can advances in legislation move from being perceived as a compliance cost center towards an opportunity to compete on data protection and trust, supporting your customer’s lifetime value?
Finally, our sector needs a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios.
The 5th Conference on MarTech will give an answer to all those questions and will ignite this shift.