The 5th conference on
MarTech, edition 2020

The second (and digital) edition of this international gathering for CMOs and marketing professionals that want to reboot their sales and marketing and decode the data landscape.

Read more Schedule Speakers Partners News Get tickets

Demystify the complex world of data and marketing technology

 

  • How do you build a data culture, strategy
    , and technology foundation?
  • How to be more intentional about the technology you choose to improve your marketing and sales engine across the customer lifecycle?
  • How do you build a customer data infrastructure?
  • How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful?
  • What is this Customer Data Platform, and how does it differ from a DMP?
  • What new kind of metrics do you use that are focused on value creation?
  • How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences?
  • How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically?

    Our sector needs a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios.

    The 5th Conference on MarTech will give an answer to all those questions and will ignite this shift.

    Prepare yourself for the next #T5THC

     

    Read the blogposts concerning the 10 rules of Obsessed

    Get the book “Obsessed”, by Marc Bresseel & Renout Van Hove

    This was #T5THC on MarTech edition 2019. View all footage and images!

    Are you part of an SME?

    Duval Union Academy is a registered service provider of the SME-Wallet/KMO Portefeuille.

    The SME wallet (KMO Portefeuille) is a web application through which entrepreneurs can obtain €10,000 to €15,000 of subsidies each year, supporting their further professionalisation. The aid can be obtained when purchasing services provided by registered service providers in the areas of training and advice.

    Submit your subsidy application and save up to 40% of your ticket price: www.vlaio.be/kmo-portefeuille

    Want to become a partner of The 5th Conference on MarTech edition 2020?
    Want to become a speaker, expert or workshop trainer at The 5th Conference on MarTech edition 2020?

    Featured speakers

    Jonathan Berte

    Founder & CEO @ Robovision

    Brennan White

    Co-Founder & CEO @ Cortex

    All speakers Become a speaker

    Sessions

    Welcome and keynotes

    Welcome
    Opening keynote: Become a TUNED-in Marketer with the 5 principles of Marketing
    Innovation as a Service – The Table of The 5th Conference
    How Belgian Cycling Factory Used a CDP to Go from an Uphill Climb to a Downhill Coast
    Nobody knows you: turn your expertise into market leadership
    What will the 2nd golden age of Martech look like, and how do you prepare for it?

    The Data Track

    Predict the moments that matter
    Everything you always wanted to ask when deploying a CDP
    Ever wondered what a CDP coming alive looks like?
    From snapshots to marketing automation, case study: creating hot leads in a bank
    Customer Data [Non]Sense
    How to build a rock solid business case for their CDP based on effective data management

    The Innovation Track

    Choosing the better converting images via AI
    What have you learned from the current crisis? The future of AI in Sales and Marketing
    Attention Marketing is DEAD. Long live Intention Marketing.
    How can deep learning help marketers?
    What happens if a an SEO marketer falls in love with an AI?
    How personal motivators affect marketing data and conversions
    How content and SEO teams should work together
    What’s the link between Elon Musk, Waze and neuromarketing?
    Wrap up and networking

    The Growth Track

    How growth marketing is done on the other side of the ocean
    Never waste another marketing euro
    Learn the ins and outs of turning your expertise into market leadership
    How to reach your unreachable audience?
    10 things we can learn from the most followed LinkedIn company pages in the world
    The ultimate combination of martech tools successful companies use to grow faster
    Product marketing: a software engineer’s perspective
    Wrap up and networking

    The Automation Track

    A Martech Manifesto – 4 guiding principles to design Martech stacks fast
    Marketing of the future – you need a robot to go with that?
    What we learned when we asked our users to clean up their data
    How to turn every employee into a marketer – scaling growth can be hidden in a surprising corner
    How to fail Marketing Automation?
    How activation marketing helps you stay connected with your customers in good and bad times
    Building the automation ecosystem & what comes first
    Discover all details

    Platinum

    Gold

    Bronze

    Supported by

    Engineered by

    Tickets

    €0

    Martech – free bird

    Entrance to the full virtual conference
    Speed dating and meeting opportunities
    Mobile app
    After event content replay options
    Q&A sessions
    Book now

    Latest news on MarTech, edition 2020

    Why marketing technology utilisation is taking on new urgency

    (Source: CMO from IDG) Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology by focusing attention on the quality of their technology stack, their customer experience strategy and data. … read more

    Zeven marketinglessen uit 2020

    (Source: Emerce) Elke crisis biedt kansen. Wisten je dat WhatsApp, Uber en Slack allen in 2009 tijdens het hoogte-/dieptepunt van de vorige crisis zijn opgericht? Om het veranderde speelveld met je bedrijf optimaal te betreden onderstaand zeven tijdloze marketing wijsheden die specifiek in 2020 extra relevant zijn geworden. … read more

    How to Leverage Marketing Automation to Generate More Leads

    (Source: Business 2 Community) The incorporation of the internet in human lives has changed the way people live and work. The mode of advertisement for the businesses is no exception to this! As a result, people have devised marketing automation for alluring their target audience along with the inclusion of a few promising sub-processes that collectively contribute to instigating more leads. To exemplify, the top results from the Pepper 2014 Marketing Automation Report revealed that 53% of the responders were using the marketing automation back in the year 2014, which certainly was expected to rise at a higher proportion in the future. So, have the numbers risen?… read more

    Genereer meer inkomsten met marketing automation lead scoring

    (Source: Emerce) Zowel marketing- als salesteams zijn gericht op het vergroten van de inkomsten en een positieve ROI. Leads spelen daarbij een centrale rol.… read more

    More news