If ‘what is a CDP?’ is still a top of mind question, and you’re having a hard time to phantom it this session will take you to the next level.Get ready to jump into the rabbit hole of CDP’s and see one of the leading global platforms in action. Take a 20 minute deep dive in how a CDP can unify customer profiles, segment dynamically, orchestrate you customer lifecycles and provide predictive modeling and enhanced analytics. Get ready to fully grasp how easy it is to operate a CDP and see for yourself why this class of technology is mastered and owned by the business. Some may call Alice naive for believing “impossible things,” but those aren’t the type of people who would chase a rabbit down its hole. What type are you?