In this session Frans will walk you trough the 4 Guiding Martech principles that help speed up crafting Martech. The number of Martech solutions is growing at breakneck speed. Companies pick new tools quicker than they deploy them. It’s time to learn how to rapidly prototype requirements into a Martech MVP, igniting roque user adoption and ecstatic customers.


Frans Riemersma

Marketing Technologist, Author, Speaker, Martech influencer top#10 in Europe, #1 in NL // Founder @ MartechTribe