Agility doesn’t just enable cyclists to breakaway from the competition; it’s also essential to breaking away from the competition in business. Now more than ever, it’s critical to invest in a data and marketing technology infrastructure that increases marketing agility so you can quickly switch gears when the unexpected inevitably arises.

Join Michel Lenaerts, Senior Marketing Advisor at Belgian Cycling Factory, and Bart Heilbron, CEO and co-founder of BlueConic to learn how Belgian Cycling Factory is leveraging first-party data and a customer data platform (CDP) to transform their relationship with customers and adopt a new direct-to-consumer engagement model. Heilbron will also share insights into how other brands are using a CDP to increase the agility of their business during these uncertain times.


Michel Lenaerts

Senior Marketing Advisor @ Belgian Cycling Factory

Bart Heilbron

CEO @ BlueConic