We often hear “technology is a tool, not an end in itself”. With all the choices in current marketing automation technologies, it’s easy to get tempted by a vendor to start implementing. Based on the PARK NOW case (known in Belgium and the Netherlands for its Parkmobile app), you will get a brief introduction what questions to answer that will help you make your marketing automation ecosystem successful.


Loes Meys

Head of Marketing Operations Europe @ PARK NOW Group