With the rise of customer acquisition costs, activation marketing is becoming more and more important. Using the data you often already, activation marketing aims to reinforce customer relationships and get more out of your existing customers. Jonathan and Jelle from Actito will show you why activation marketing is so important and how their customers are using it successfully.


Jelle Van Medegael

Activation Marketing Practitioner @ ACTITO

Jonathan Wuurman

VP Marketing @ ACTITO