In a world with hundreds of digital touchpoints, it is difficult to find the right people, reach them in a targeted manner and know what value they can bring for your company or organisation.

By means of case studies with leading brands, Grava will demonstrate how data matching tactics can help you untangle this complexity and advertise in a targeted way, resulting in measurable success.

Don’t think in channels or segments anymore, but in audiences. Discover how to use existing and new audiences in a sustainable way for more leads and sales in the short and long term.

Last but not least, we’ll talk about the “marketing as a cost of sales” model, and how we apply this for our customers for greater returns and results.


Kim Verhaegen

Head of Consultancy @ Grava