Waste no more. Sofie de Vlieger even declamours it in her sleep. She breathes her brand.
And runs her tribe, Renewi, with experience, creativity and sheer energy.
As Head of MarCom & Branding she was in the lead for branding Renewi, during the merger of Van Gansewinkel and Shanks. Renewi is now the leading waste-to-product company that enable the circular economy by keeping materials in use for longer and by giving new life to used materials.
Dancing with her tribe around a campfire, roasting marshmellows. Anything is possible. As long as she and her team can tell their story. A story that sticks.
Just like those marshmellows on the campfire.