Vincent Couronné

Vincent Couronné is Chief Digital Officer at Sioen since 2018. His first journey has been focused on re-thinking the Company Customer Relationship Management landscape, standardizing sales processes, selecting and implementing the appropriate tooling and leading  – together with the company executives  – a significant change management effort. “I am now satisfied with the comprehensive view we have of our customers, prospects and beyond and with the harnessed power of analytics to drive the business – in a customer centric way”.

“Learning, Growing & Delivering with a Strategic Purpose”, is the e-business motto that Vincent Couronné puts in motion at Sioen. “Our e-business journey started 18 months ago with a bold intent: pilot and grow a business digitally on a strategic platform, then scale”. After an intense roadmap of tools selection and project delivery,  a first e commerce site is now life anchored on a solid platform (CMS, ecommerce, PIM, marketing automation) integrated with Sioen’s ERP & CRM….“We have learned & grown so much over the last months! We are now ready to set our next e-business steps, leveraging our platform. This is only the beginning”.


As CDO, and in partnership with the Sioen CIO and IT Team, Vincent is also actively driving Digital Workplace improvements and other Digital projects.

Before joining Sioen, Vincent Couronné has worked in Amsterdam at CRH Europe as IT Director. Before that, he hold various IT leadership and project management positions for 20 years at Procter and Gamble, operating in a truly global organization, living in different European cities and gaining experiences in SAP S&OP, Business Intelligence, M&A, CRM and as P&G Benelux CIO.

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