Griet Brantegem

We don’t need more shops. We need more relevancy!

Griet Brantegem, Retail marketing manager at Samsung Electronics, started her career as communication manager at Panasonic in 2001.

As marketing manager at 2B Delighted, Griet was responsible for the positioning of the various consumer brands (Wever & Ducré & Dark) as well as marketing the more B2B lighting solutions of Limis.

Since 2011, Griet has been on an exciting journey at Samsung, where her passion for retail plays an important role. Today she’s responsible for the expansion strategy and operation of the Samsung mobile flagship stores in the Benelux. She and her team are also responsible for the visual merchandizing and brand activation strategy at retailers and operators.

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