The 5th conference on
MarTech

The second (and digital) edition of this international gathering for CMOs and marketing professionals that want to reboot their sales and marketing and decode the data landscape.

Demystify the complex world of data and marketing technology

 

  • How do you build a data culture, strategy
    , and technology foundation?
  • How to be more intentional about the technology you choose to improve your marketing and sales engine across the customer lifecycle?
  • How do you build a customer data infrastructure?
  • How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful?
  • What is this Customer Data Platform, and how does it differ from a DMP?
  • What new kind of metrics do you use that are focused on value creation?
  • How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences?
  • How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically?

    Our sector needs a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios.

    The 5th Conference on MarTech will give an answer to all those questions and will ignite this shift.

    Are you part of an SME?

    Duval Union Academy is a registered service provider of the SME-Wallet/KMO Portefeuille.

    The SME wallet (KMO Portefeuille) is a web application through which entrepreneurs can obtain €10,000 to €15,000 of subsidies each year, supporting their further professionalisation. The aid can be obtained when purchasing services provided by registered service providers in the areas of training and advice.

    Submit your subsidy application and save up to 40% of your ticket price: www.vlaio.be/kmo-portefeuille

    Featured speakers

    Jonathan Berte

    Founder & CEO @ Robovision

    Brennan White

    Co-Founder & CEO @ Cortex

    All speakers Become a speaker

    Sessions

    Discover all details

    Platinum

    Gold

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    Tickets

    €0

    Martech – free bird

    Entrance to the full virtual conference
    Speed dating and meeting opportunities
    Mobile app
    After event content replay options
    Q&A sessions

    Latest news on MarTech

    Why marketing technology utilisation is taking on new urgency

    (Source: CMO from IDG) Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology by focusing attention on the quality of their technology stack, their customer experience strategy and data. … read more

    Zeven marketinglessen uit 2020

    (Source: Emerce) Elke crisis biedt kansen. Wisten je dat WhatsApp, Uber en Slack allen in 2009 tijdens het hoogte-/dieptepunt van de vorige crisis zijn opgericht? Om het veranderde speelveld met je bedrijf optimaal te betreden onderstaand zeven tijdloze marketing wijsheden die specifiek in 2020 extra relevant zijn geworden. … read more

    How to Leverage Marketing Automation to Generate More Leads

    (Source: Business 2 Community) The incorporation of the internet in human lives has changed the way people live and work. The mode of advertisement for the businesses is no exception to this! As a result, people have devised marketing automation for alluring their target audience along with the inclusion of a few promising sub-processes that collectively contribute to instigating more leads. To exemplify, the top results from the Pepper 2014 Marketing Automation Report revealed that 53% of the responders were using the marketing automation back in the year 2014, which certainly was expected to rise at a higher proportion in the future. So, have the numbers risen?… read more

    Genereer meer inkomsten met marketing automation lead scoring

    (Source: Emerce) Zowel marketing- als salesteams zijn gericht op het vergroten van de inkomsten en een positieve ROI. Leads spelen daarbij een centrale rol.… read more

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