The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy.
What you will discover:
- Breakdown why the EU is calling for stronger privacy laws in the form of the ePrivacy Regulation
- Understand the implications and industry impact of the new ePrivacy Regulation for marketers Learn how ePrivacy will operate alongside EU GDPR
- Hear key considerations for the ePrivacy Regulation, including: territorial scope, opt-in consent (and consent exemptions)
- Discover how to build an effective and ePrivacy-compliant marketing strategy