I am fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations.
As VP Platform Ecosystem at HubSpot, I shape the company’s platform strategy and lead business programs for its global technology partner ecosystem. Before that, I was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, I’ve also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. As one of my projects, I created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, I launched the MarTech conference, where I currently serve as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals.
I wrote the best-selling book “Hacking Marketing,” published by Wiley in 2016, and co-authored of the article “The Rise of the Chief Marketing Technologist” published in Harvard Business Review. I am a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.