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Frank Dendas

Frank leads the Philips organisations in Belgium and Luxemburg. In the more than 25 years that he has been with the company, he has held several key sales roles for Personal Health – the consumer health technology department within Philips. At the beginning of this year, Frank chose to focus on Health Systems – becoming the commercial director for this department.

Curious by nature, he has immersed himself in this domain ever since assuming this new role, tirelessly speaking to both patients and caregivers alike. In an age where the line between consumers and patients is blurring, he combines a deep understanding of consumers with business pragmatism, allowing him to act as a strategic sparring partner for Philips Health Systems customers.

Sessions with Frank Dendas: