‘Why should you prospect buy from you?’ Why NOW?’ Most sales storylines do not contain the most important element to convert deals faster. After having tuned +500 sales storylines, MIchael Humblet willl share the 5 elements any storyline needs to have in order to convert prospects. Not a classic keynote but rather a blueprint to get your website, pitch, brochure or sales talk on point. This dynamic speech is packed with use cases, the before and after and the pragmatic advice brought to you in his famous ‘Humble’ style. It’s closing time.