The workplace is undergoing a profound shift, driven by the rise of Generation Z. Gen Z, born between the mid-1990s and early 2010s, is the first generation to be fully immersed in the digital age. With their unique characteristics, values and expectations, they are ready to shape the future of work.

Their unique values, aspirations and potential are changing traditional workplace dynamics, offering both opportunities and challenges. Understanding and effectively integrating Gen Z into the workforce is essential for organizations that want to thrive in this dynamic landscape.

How can we tap into their exceptional talent? How can we cultivate trust and create lasting engagement in our workplace?

We’ll discover how to engage and retain this emerging talent so that they become invaluable assets to our company’s future.


Loubna Tallal

Founder & Storytelling Expert @ Malahima Agency