For smaller brands, grand theories about customer-centricity often sound hollow and unattainable. Yet, a robust brand experience is crucial even for companies without an internal marketing department. In fact, every brand, regardless of its size, can achieve a feasible TOP-level experience in an increasingly phygital world through small, deliberate steps.
“TOPgeMERKt” provides you with a surprising and digestible framework that equips you and your team with concrete tools to establish a deep connection with your customers at every stage of their journey. Through seven challenges, you’ll learn in an accessible manner how to create an exceptional customer experience, offering practical insights and relatable examples tailored to small brands with grand ambitions.