New Appreciation for Flyers in Your Mailbox

How to Include Print Mail in Your Media Campaign?

Why Digital Isn’t Always Better?

How to Create the Perfect Print Mail in Six Steps?

In times of digitization, traditional postal mail seems to be becoming an anachronism. However, many brands aspire to literally enter people’s homes. Classic print mail accomplishes just that.

She explains how to utilize print mail for maximum impact. This inspiring story demonstrates that print mail deserves a rightful place in your strategy, even in communication targeted at millennials and Generation Z.

Through numerous examples from various sectors, both B2B and B2C, you’ll learn what constitutes a valuable advertising campaign. Whether you work in marketing, communication, media, the creative industry, or passionately build your own brand, discover how the power of paper can successfully persuade your consumers.


Katrien Merckx

Senior Business Expert @ bpost // Co-author of "De Power van Post"