A gender lens approach in innovation involves incorporating gender-related factors and perspectives into product development, services, or solutions. This approach offers multiple advantages, such as increasing ROI, reducing risks, attracting talent, and promoting sustainability. It’s not just a social responsibility but also a strategic advantage, as it leads to more inclusive, effective, and market-responsive solutions, enhancing competitiveness and fostering a culture of creativity and diversity within organizations.


Yulia Stark

President @ EWA European Women's Association