The whole conference focusses more scaling, from 1 to n. This talk will be about 0 to 1. 

That is an important difference for entrepreneurs, as many companies failed because they didn’t reach the 1 and were already trying to get to n. For marketeers it happens too, they have a plan and before reaching the 1, they scale it up… and bam, it didn’t work and the budget is gone.


Maxime Carpentier

CEO @ Zerocopy