There is great promise in digital transformation, but digital projects often run out of time, derail in cost or fail to deliver lasting value. Somewhere along the road between ambitious plans and realisation in the field, we get lost in translation and the real impact ultimately proves limited.   This talk challenges you to consider some of the root causes why many digitisation projects fail. Are your ambitions formulated unambiguously and broadly shared? Do you prioritise jobs-to-be-done with short-term impact for users? Are your organisation and communication up to par to achieve lasting adoption?  

Based on the book “Van Ambitie tot Adoptie – Digitaal transformeren met impact”, this talk provides practical tips and crucial insights to significantly increase the success rate of your digital projects.


Carine Lucas

Expert Digital Innovation @ Agoria