What can your company do for a better world? We are living in tumultuous times, and as we look to the future, it’s clear that businesses will need to take responsibility and strive to provide solutions to societal issues. The C A R E principles have been specifically designed to help companies stay relevant and prepare for increasingly demanding customers.

This keynote is a source of inspiration, featuring numerous cases from various industries worldwide, ranging from startups to multinational corporations. It demonstrates that everyone, including businesses, can showcase what they truly care about. Join us as we explore how your brand can become a force for positive change in the world.


Isabel Verstraete

Brand Strategy Expert, Founder & Author @ The CARE Principles