Peggy Matthys

I am Peggy Matthys, living in Bruges, mum of 2 great kids and working for 4 years as Head of Marketing in Recticel Insulation.

When I joined Recticel, the marketing teams were executing very operational marketing tasks, we had every week another discussion on why a new product leaflet would not bring us any return…

Now we are turning marketing into a revenue driver rather than a cost center.

Understanding the market, translating product specifications and customer needs into real value propositions and using data to convert leads…. That’s our main focus today.

A real connection with the sales team, complete customer insights are the center of our marketing activities today.

Briefly, Innovation doesn’t end in product development, but in the way you unburden your customer…

Follow Peggy Matthys on...