I assist entrepreneurs and organizational leaders in the development and realization of sustainable growth. For this purpose, I resolutely opt for customer centricity as the required strategy. The successful implementation of a customer-centric approach requires an influential customer culture. MarketCulture Strategies, Inc., for which I am CEO of the European branch, measures the level of your organization’s customer culture and assists with its permanent strengthening thanks to its three-track policy:
1. Insight into the behavior of customers and employees
2. Shaping the corresponding organization
3. Design & implementation of services and products that are sustainable and profitable