David M. Raab

David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management.  As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection.  Mr. Raab also consults with industry vendors on product and business strategy.

Mr. Raab regularly speaks and teaches at conferences around the world.   He has published hundreds of articles on marketing technology and is author of Marketing Performance Measurement Toolkit (Racom Books, 2009).  Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.


Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School.  Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.

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