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Rule #6: Acknowledge that your customers don’t care about departments and their correlative dysfunctionalities.

Obsessed Rule #6: Acknowledge that your customers don't care about departments and their correlative dysfunctionalities. Strive to create seamless experiences that do not stop at the sale. So, the first part: customers don't care about your departments and their correlative dysfunctionalities: in other words: stop thinking in silos of Marketing, Sales, Service. … read more

Free white paper on Customer Managed Journeys, offered by our partner Thunderhead

BEYOND THE MAP TO ACTIONABLE JOURNEY INSIGHT How do you manage the customer journey? It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, Thunderhead believes that the answer is quite simple: you don’t manage the journey, your customers do. Read this white paper and find out more about the customer-managed journey. Click to open and download.… read more

What does it take to become truly data driven?

If you intend to become more data drive, you might consider registering for the workshop with the founder of the CDP institute himself - David Raab - on November 20 2019 at Interescaut Antwerp. … read more

Why a Sports Marketing track at The 5th Conference on MarTech?

Why a Sports Marketing track at The 5th Conference on MarTech? A blogpost from Robbie Cop.… read more

Rule #5: When deploying MarTech, as a fundamental principle, focus on your customer’s problem.

Obsessed Rule #5: When deploying MarTech, as a fundamental principle, focus on your customer’s problem. Do not make your broken MarTech stack your customer’s problem. … read more

Rule #4: Recognize that your customers do not always fit in your customer journeys.

Rule # 4: Recognize that your customers do not always fit in your magically and beautifully crafted (but sometimes theoretical) customer journeys.… read more

RULE#3: Think beyond department silo’s

RULE#3: Think beyond department silo's, and it's dysfunctionalities and strive for a Martech stack that puts the customer effort in the middle of every initiative you take. … read more

RULE #2: MarTech is inextricably about helping your customers helping you

RULE #2: MarTech is inextricably about helping your customers helping you - by helping themselves in the easiest way possible.… read more

Rule #1: Aspire to build a relationship

Rule #1:  Aspire to build a relationship with a person that has feelings, hopes, fears, and dreams, not only market to a persona or a segment… read more

About being Obsessed with the 10 rules

During the 5th Conference of Martech, Obsessed - the book written by Marc Bresseel and Renout van Hove - will see the light of day. For the next 10 weeks prior to the 5th conference of Martech, we will be unleashing one rule per week upon you. 10 rules to help you reflect and provide introspection so that you are fully prepared in getting the maximum out of your attendance at the 5th Conference. … read more