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Rule #1: Aspire to build a relationship

Rule #1:  Aspire to build a relationship with a person that has feelings, hopes, fears, and dreams, not only market to a persona or a segment… read more

About being Obsessed with the 10 rules

During the 5th Conference of Martech, Obsessed - the book written by Marc Bresseel and Renout van Hove - will see the light of day. For the next 10 weeks prior to the 5th conference of Martech, we will be unleashing one rule per week upon you. 10 rules to help you reflect and provide introspection so that you are fully prepared in getting the maximum out of your attendance at the 5th Conference. … read more