A guide to getting the most out of a Customer Data Platform

To build a successful business in today’s world, a strong customer understanding is essential, as is the ability to provide thoughtful customer experiences. But that’s not exactly easy.… read more

Building a business case for a customer data platform

Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and it’s paid off.… read more