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Rule #6: Acknowledge that your customers don’t care about departments and their correlative dysfunctionalities.

Obsessed Rule #6: Acknowledge that your customers don't care about departments and their correlative dysfunctionalities. Strive to create seamless experiences that do not stop at the sale. So, the first part: customers don't care about your departments and their correlative dysfunctionalities: in other words: stop thinking in silos of Marketing, Sales, Service. … read more

What does it take to become truly data driven?

If you intend to become more data drive, you might consider registering for the workshop with the founder of the CDP institute himself - David Raab - on November 20 2019 at Interescaut Antwerp. … read more

Rule #5: When deploying MarTech, as a fundamental principle, focus on your customer’s problem.

Obsessed Rule #5: When deploying MarTech, as a fundamental principle, focus on your customer’s problem. Do not make your broken MarTech stack your customer’s problem. … read more