Rule #5: When deploying MarTech, as a fundamental principle, focus on your customer’s problem.

Obsessed Rule #5: When deploying MarTech, as a fundamental principle, focus on your customer’s problem. Do not make your broken MarTech stack your customer’s problem. … read more

Rule #4: Recognize that your customers do not always fit in your customer journeys.

Rule # 4: Recognize that your customers do not always fit in your magically and beautifully crafted (but sometimes theoretical) customer journeys.… read more

RULE#3: Think beyond department silo’s

RULE#3: Think beyond department silo's, and it's dysfunctionalities and strive for a Martech stack that puts the customer effort in the middle of every initiative you take. … read more

RULE #2: MarTech is inextricably about helping your customers helping you

RULE #2: MarTech is inextricably about helping your customers helping you - by helping themselves in the easiest way possible.… read more

Rule #1: Aspire to build a relationship

Rule #1:  Aspire to build a relationship with a person that has feelings, hopes, fears, and dreams, not only market to a persona or a segment… read more

De Wereld is Rond


About being Obsessed with the 10 rules

During the 5th Conference of Martech, Obsessed - the book written by Marc Bresseel and Renout van Hove - will see the light of day. For the next 10 weeks prior to the 5th conference of Martech, we will be unleashing one rule per week upon you. 10 rules to help you reflect and provide introspection so that you are fully prepared in getting the maximum out of your attendance at the 5th Conference. … read more

Making choices on which healthcare technologies resources are spent or not

In this final interview of a series with various speakers at the Fifth Conference on Digital Health in two days from now it's time for a look at some important elements regarding the decisions to invest in new health technologies from a health economics perspective.… read more

Pitch Sessions on Sept 4

(APPLICATION CLOSED) Start-ups that are actively seeking money or looking for feedback from investors will pitch their business on September 4 in Antwerp during The 5th Conference Pitch Sessions. … read more

Mobile health technology, from bench to bedside – mHealth in Belgium: interview Valerie Storms

At the occasion of her presentation at the 5th Conference on Digital Health 2019, Valerie Storms sheds her light on mobile health in Belgium.… read more

Hospital networks and electronic patient records: interview with speaker Wouter De Ploey (ZNA)

Check out our third speaker interview for the 5th Conference on Digital Health with keynote speaker Wouter De Ploey, CEO of ZiekenhuisNetwerk Antwerpen, and prepare your visit of the event with the challenges and views of the hospital CEO in mind.… read more

Telemedicine and the role of 1st and 2nd line care: interview 5th Conference speaker Leonard Witkamp

Keynote speaker Leonard Witkamp, who will talk about the collaboration between first- and second-line care around the patient, at our event on September 5th, makes the case for telemedicine.… read more

Creating support for a single digital healthcare vision and putting it into practice: interview speaker Frank Dendas

What can you expect from the 5th Conference on Digital Health in Antwerp? With the Summer holidays almost over and the event approaching fast we interviewed some of our speakers.… read more

Download now your copy of the Future of Healthcare ebook

The perfect storm in healthcare has started. Learn about the 6 trends that will have a huge impact on the sector in this ebook.… read more

Virtual medical advice is soon possible in the UK, according to Mashable

According to Mashable, Amazon and the National Health Service (NHS) in the UK make it possible to answer medical questions via Alexa.… read more

Anne Bruinvels, Speaker at the 5th Conference and founder of PX Healthcare

Anne Bruinvels explains why integration of technology is so important for the patient… read more

Breaking news : Avatar live-conference by Rafael Grossmann, June 14th at 10 AM

At the 5th Conference on Digital Health on June 14th Rafael Grossmann, Google Glass Surgeon and Health Futurist will perform an Avatar Live Conference. Check it out here : aetho.co The new technology VR and AR allow specialists to join from all over the world and to make better diagnosis and provide better patient care. … read more

How Digital Health is changing marathons

The Boston Marathon has an elaborate medical operation made up of 26 medical stations set up along the course, and four medical facilities after… read more

Accenture Survey Reveals Consumers’ Growing Demand for Digital Health Services

Consumers are now becoming more accepting of machines — ranging from artificial intelligence (AI) to virtual clinicians and home-based diagnostics … read more

Microsoft HoloLens: Partner Spotlight with Case Western Reserve University

For education, Microsoft HoloLens will help make incredible leaps forward in productivity, collaboration, and innovation. See how Microsoft HoloLens transforms… read more

City of Antwerp as hotspot for innovation in health

Worldwide we are facing similar problems: an increasing and aging population, with more chronic patients. … read more

A revolution in health is coming

NO WONDER they are called “patients”. When people enter the health-care systems … read more

Vlogpost by Lucien Engelen

Big shifts in healthcare and retail… read more

Apple CEO: We can make a ‘significant contribution’ in health care

Apple CEO Tim Cook talked up the company's ambitions in the health-care sector on Tuesday, hinting that it will move beyond wellness apps and devices, like its step-tracking Apple Watch.… read more

Apple Watch, Even The First One, May Be Able To Detect Signs Of Diabetes

How’s this for ingenuity? It’s not just the very latest and priciest wearable gadgets that can offer cutting-edge health tracking.… read more

This new company wants to sequence your genome and let you share it on a blockchain

People will be able to earn cryptocurrency in exchange for letting pharma companies use their data...… read more

Digitale zorg zal deels plaatsvinden thuis en in supermarkten

Digitale zorg gaat allerlei veranderingen brengen in de gezondheidszorg, aldus Engelen. Voor een deel vinden die nu al plaats. Mensen raadplegen elkaar… read more

What’s next for virtual reality surgery?

In his office on the first floor of The Royal London Hospital, Dr Shafi Ahmed keeps a classic Polaroid instant camera.… read more