Discover the program

Welcome

Keynote sessions

5 keynote speakers will dive into the different track themes of this 3rd edition of #T5THC: Business strategy – Sales – Marketing – People & Culture – Technology

Lunch & Networking

#Innovation

Driving growth & innovation. From the inside: will it be leadership initiated or team driven? From the outside: how to partner with outside innovators? And how about ecosystem thinking!

#Purpose

Insights in purpose driven models for growth

#Transformation

Managing the digital channel and the physical channel

Coffee break

#Transformation

How to diversify your product offering with value added services

#channel

B2B2C in a digital world

#data

Inform decision making with insights, data and analytics

#crisiscommunication

How to prepare for the next drama?

Coffee break

#B2B #branding

Brand relevancy in B2B sales

#branding

The power of brands – and when to kill them…

#CX

Effortless experience: when your customer meets your internal organization

#sales

Modernizing sales operations for digital execution

#marketinginnovation

Measuring the effectiveness of marketing innovation

Coffee break

#data

Intelligent use of smart data to enhance customer experience – data driven marketing

#engagement

Employee engagement: wiring your people & culture for growth

#learning and #growthmindset

The future of learning in the hybrid and distributed digital workplace

#leadership

Authentic leadership, resilience and the power of vulnerability in the workforce model of the future

Coffee break

#inclusion

Engaging with millennials as a driver of innovation and energy in your business

#AI

Use-cases: Artificial Intelligence that delivers marketing results and creates value

#tech

Beyond the hype: fast-moving technologies that senior leaders need to know about

#Martech

The critical components to build and deliver an effective marketing technology stack

Coffee break

#CDP

Use-cases: All you wanted to know and understand about customer data platforms